Hi! I'm Sohaj.
I help teams grow.
I design for impact.
I simplify complexity.
Currently at Meta, leading end-to-end UX for WhatsApp Business — and previously Partnership Ads and Advantage+ Creative GenAI. Earlier, redesigned Oracle's Supply Chain solutions and launched 0-to-1 products at Monotype.
A personal AI trained on my work, design philosophy, and career — get instant answers about anything you want to know.
A way for 200M+ small businesses to organize customer chats with custom or auto-created lists through Automatic Events — designed 0 → 1 across iOS and Android. Automatic Events was presented at Conversations Conference 2024.
Learn moreCrafted Click-to-WhatsApp ads creation from WhatsApp Business app—Meta's fastest growing monetization business—connecting advertisers directly with billions of customers across the globe.
Learn moreLed Partnership Ads' North Star vision, ad creation strategy, and new ad formats over 3 years — a brand-creator co-publishing format that doubled revenue growth year over year and contributed $300M+ cumulative across 2023 and 2024.
Learn moreA spiritual companion for 30,000+ Gursikhs worldwide — Daily Hukamnama from Sri Darbar Sahib, Nitnem audio, a real-time meditation globe, and Chardi Kala AI: the world's first AI mentor for the Sikh community.
Visit Sikh AIDrove $300M+ in incremental revenue through data-informed growth experiments across the Ads Manager surface for 10M+ advertisers worldwide.
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An AI-guided product recall workflow for healthcare enterprises — turned a complex, high-stakes process into a clear, guided experience. Presented at Oracle OpenWorld 2019.
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A community network where people of all ages offer and receive help from like-minded neighbors. Designed end-to-end from brand to product — winner of seven international design awards.
View case studyDesigned mobile ad creation and management—from boosting a post to running multi-objective campaigns—for 200M+ small businesses on iOS and Android worldwide.
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Built voice enabled platform to empower seniors and work with startups to have real impact in the society
Prototyped connected device with arduino, camera and sensors that turns the door knob when a person with access is on the door
Book tickets for circular journeys via easy to use kiosk, smart phone and website
Designing a new platform to create interactive branded content that's engaging and useful for the consumer
Redesigned outdated kiosk interface by doing empathy research and iterating on solutions by user testing
Designing end to end service/ product experience of a new airline focussing on business travelers needs
Are you transitioning from visual design, psychology or computer science or any other field into IxD, UX or HCI? Then this post is for you...
What should a designer do if AI can already create art, design beautiful UI, write code, curate articles and more? Short answer, don't get left behind.
What matters to you? The very first step is to figure out what matters to you the most while looking for a job. What is your story?...
This case study focusses on behavioral change based on Fogg Behavioral Model. All micro and marco interactions are developed with Framer
How to unlock your full creative potential beyond the hard and soft skill requirements.
It was a part of UX designers' job to minimalize the interface and information and assist the user to perform the needed task in the minimum time...
New to UX/Product design? Explore this custom-curated, self-paced course to expand your knowledge and skills.
