Hi! I am Sohaj.
I create experiences thoughtfully.
I simplify complexity.
I help teams grow.
Currently at Meta, driving AI-powered monetization for businesses and creators. Previously, redesigned Oracle’s supply chain solutions and launched 0-1 products at Monotype. My designs have an estimated impact of $1 billion USD.
Creating value for millions of advertisers through incremental data-informed designs
Repurposing Meta's Pages Manager App to serve the broader need of managing all small-business needs at one place
A community network where people of all ages offer and receive help while engaging in activities with like-minded individuals.
An AI powered automated solution for healthcare customers to easily manage product recalls
Personalize smart phone by changing the system fonts using Flifont app on Samsung devices
Redesigned Oracle solutions that manage auctions, award contracts and manage ever-changing prices
Built voice enabled platform to empower seniors and work with startups to have real impact in the society
Prototyped connected device with arduino, camera and sensors that turns the door knob when a person with access is on the door
Book tickets for circular journeys via easy to use kiosk, smart phone and website
Designing a new platform to create interactive branded content that's engaging and useful for the consumer
Redesigned outdated kiosk interface by doing empathy research and iterating on solutions by user testing
Designing end to end service/ product experience of a new airline focussing on business travelers needs
Are you transitioning from visual design, psychology or computer science or any other field into IxD, UX or HCI? Then this post is for you...
What should a designer do if AI can already create art, design beautiful UI, write code, curate articles and more? Short answer, don’t get left behind by ignoring or being afraid of it.
What matters to you? The very first step is to figure out what matters to you the most while looking for a job. What is your story?...
This case study focusses on behavioral change based on Fogg Behavioral Model. All micro and marco interactions are developed with Framer
How to unlock your full creative potential beyond the hard and soft skill requirements.
It was a part of UX designers’ job to minimalize the interface and information and assist the user to perform the needed task in the minimum time...
